Promotional Video

What is a Promotional Video?

A promotional video is a 2 to 15 minute video which markets and introductions a product to the consumer. This will introduce the product to them and tell them about it. Brand identity will be within the video to show which company and where to get the product. The videos are precise and snappy, and get to the point straight and away. Going this it gains the attention of the viewer and keep their attention without them losing interest.

Codes and Conventions of Promotional Video-

- Interviews
- Vox pops (their opinions)
- Brand identity; logo, visual reflect a bout what the business is about, reflecting them as a business
- Copyright; using free
- Motif
- Endorsements
- Cut ways
- Presenter
- Product photography
- Demonstrations
- Length
- Mode od address
- Narrative
- Tageting an audience

Type of Promotions videos

- Product launch and marketing
- Promote key messages and values
- Internal communications
- Internal/ External Training
- Show heels
- Event coverage