Inspiration and moodboards

Moodboards

Below mood boards of the ideas, ways and shots types that I want to film for my music video. I have looked at soft focus, high key lighting, dreamy photography, imaginary friends. These are visual influences that I have found when looking for these things.

Inspiration
I have found this video to be inspiration because of the way they go back to the memory's, with having that in black and white and the performance side of the video in colour. I like this because its contrasting between then and now. I think that this could work well with my idea of looking back at memory's. This will then show the viewer the different between then and now.


I have found this video below very inspiring and it has given me more ideas and different shots that I can use. I wanted to film something like this before I found this video.

I like the idea of filming something like this and getting the star image across, that Birdy has created. Having looked at other videos I have seen that they are all very similar shot, with the lighting, mood and having Birdy throughout.
A way in which that I could get the star image across is by having someone throughout the video, implies that they are the artist. This could be done through both narrative and performance.

Adele- Hello 





This music video is for the song Hello by Adele, it was released on the 22nd October 2015 and is mainly narrative lead. However performance is involved within the video. The video is about adele phoning her past, the video follows adele, and shows flashback of  her 'past'. This is shown through her point of view, when you see the man. The video is about 'walking down' memory lane and cutting between present Adele and this guy who is looking her, but the viewer can't see the 'younger' Adele. This is giving the viewer the idea that you are looking feeling like you were Adele. The music video is longer then the song and shows that the music video is very narrative lead.

The song is closure and talking about what happened years ago. At the start of the there are dusty sheets which are on old furniture, this makes the view think that she is going back to the pass.

By using the phone you get the sense what she is trying to reconnect with someone, however as the music video goes further on it you get the impression that she is reconnecting with herself.

Looking back at Andrew Goodwin theories at looking at star image, there are a lot of close ups of Adele, this is for advertising and for the audience to feel closer to her. This links in with the idea of not seeing younger Adele and audience feeling like they are Adele. You could also link the style of video with star image and Adele having this star image of emotional, sad songs. The lighting changing between high key and low key lighting and it been put into black and white. This gives the impression of her being sad and being emotional. This is also shown visual when you see her crying. They have added a filter onto the video which makes it looks like you are looking into the pass, which is linking in with the idea of you looking at her old self.

Macklemore and Ryan Lewis - Same Love

Macklemore and Ryan Lewis - Same Love



This music video is to the song same love by Macklemore and Ryan Lewis which was released on 2nd October 2012 and is narrative based. The lyrics of the song is about same love and being accepted for who he is. An example of this is in the lyrics "I can't change even if I wanted to". This  The narrative follows a main character and the main sex-partner who he falls in love with.

Dull lighting is used throughout of the music video, this could suggest how the main character is feeling and how he is unable to show the 'real' him without being judged. Also as there isn't bright lighting it could suggest that he couldn't express himself and how he felt he has to be someone else. This is also shown at the party where he is peer pressured into kissing a girl and its the 'party rules' to do this, going back to this idea that he is made to be someone he isn't by his friends to 'fit' in.

After they get married, there are flash backs between their party and the party before in the film. This is showing how he has changed and how happy he is now to then. Also its showing he isn't feared about what people think anymore. Below are examples of the two different parties. The viewer watching will be able to look back and see how his happiness has changed and how more conformable he is. Also is shows how happy he is now that he is accepted for how he is. 

Birdy-

Birdy - People Help the People



This music video People Help The People is by Birdy and want release on October 6th 2011. This video contains both narrative and performance.

The video jumps to Birdy on the bus and she is singing, showing the performance side of the song. When you bird singing its suggesting that its Birdy's opinion its emphasise that the people need help, this is shown throughout of the video.

At the chorus they show different people from different backgrounds, this is linking in with the meaning on the song and how they all need help.
Throughout the videos you see mirrors and different people looking into the mirrors, this gives you the idea that they might see something different to what everyone else sees as. Linking back to the idea that people need help.

All of the video is in Black and White, this adds sadness to the mood when watching the video, this also links to the lyrics of the song that help is needed for the people. In the two screenshots above, they both look very sad and very isolated. They are all in a busy town and all sitting by themselves looking very sad. This is linking in with where they need help. I find that where the man is sitting by himself you see a lot of people walking pass him and not really bothered by him.

You see a lot of close ups of Birdy in this video and this is done for star image, and helps to advertises the artist. This links in with looking at Andrew Goodwin.

Within the video, soft lighting has been used, this has been done by getting camera flare. This creates an atmosphere of everything being alright, but in fact it isn't.

client feedback

Client feedback 

I showed my videos to my clients and this was the feedback that I got given. I am happy with the feedback that I got given.

Final Evaluation

Final Evaluation

Having look at promotional videos and seeing what promotional videos involved I created short videos for the college to use. Particular the creative arts technician who can direct students to them. Having looked at different promotional videos, I looked at different ways in who them promoted a product. I also looked at instructional videos to see what how they show someone how to use something. I found that it was show and tell, I wanted a different approach and for mine to be something different I decided to do a voiceover. I found that this worked out well and I found that I could explain things more. Also it helped with filming the footage then looking through the footage to give a baseline of the script which then I could improve on.

When filming in the music and photography studio come across some hurdles that I had to overcome, one of them was space, and looking at how I could use the space to get the most effective footage. I found particular in the mixer room to be hard as the space was so small and My tripod could only just fit in. I struggled less in the photography studio, but still sometimes found that when I wanted to do a long shot, I wasn't able to and was having to do a close up instead. This however didn't effect the footage and work out well. Sometimes I found that my footage wasn't good enough and I had to re-film. I also found time to be a problem, especially when in the photography studio, I found that the hour session wasn't enough and I found when I was just getting started I had to finish. As the studio was being used a lot at this time I found that I need plan what and how long I needed. This meant I know what exactly I was doing and knew what I need to get done in the time slot, I pre-booked the studio in advance to make sure that I had enough time. This worked out better and meant that I able to get things done, I had a sheet of everything that I had do and in the order that I had to do it in. I found this to be effective as it meant I wasn't filming things that I didn't need to and I aaas filming things in the order that I needed.

When editing the videos I wasn't sure how they would look and if they would be informative, having looked back through them I have found that they are informing. I feel that people will benefit for watching them. Having said this there are still things that I could improve on.

What could I improve on

From the brief I was asked to create informative short videos that would encourage students and aid the technician. I feel that I have done this well, however a way in which that I could have improved on is by having a presenter as this would be more informative, then a voiceover.

Having looked through my work there are a few things that I could improve on. I found time to be a problem and I wasn't struggling to get everything done, especially in the photography studio. I found that I didn't have enough time in the studio and I found that to make sure that I have time I was rushing. I have found come on clips that I Have used could be improve on and if I had time to re-film I would re-film these to make them look better and make sure that everything that its not messy in the background.

If I has time to do this again I would look at having a more structed plan, I feel that my planning was good but could be improved, the grantt chart helped but I feel like I needed a more detailed. Next time I need to get a plan early on and make sure that I keep to the plan. This will be helpful and I will have to make sure that

At the start of this project I was being over ambitious and was trying to make to many videos. I found that this meant by work wasn't as good as was rushing to get everything done and trying to make sure everything was their. I would find myself recording things over and over again because they weren't right and spending my time on only one clip. Having looked back at this I realised that I need to cut down how many videos I was going to make and how I was going to make the videos. This also was down to planning at the start I only really had half a plan, also I soon realised that I wanted last videos that were high quality then lots of videos that no-one understood.

My Final Videos
Below are my final edits for the instructional promotional videos that I have made.







Overall I'm happy with how my videos looked and how they came out in the end.

Carol Vernallis- The Kindest Cut

Carol Vernallis- The Kindest Cut 

Carol Vernallis, looked at the analysis of editing in a music videos and Hollywood films and talks about the difference between the two. I have looked at her essay 'The Kindest Cut'. She talks about narrative and how a narrative is edited together. She also looks at how should and image are synchronised through the videos and how this is done through the editing. Carol also talks about the star image and the impact upon this, looking at regular, closes ups of the artist.

Carol Vernallis believes that the most important things to look at when a music video is produced is to look at the narrative, editing, camera movement and framing and diegesis.

Narrative:

Narrative, is a visual way is which a reflects upon the lyrics of the song. The narrative might not always be completed and it might be left open for the audience's own interpretation, it can also be fragmented. A subject will be driving the music video forward, this doesn't always have to be narrative and it could be done my the music or editing.

Editing:
music video editing can disrupt or even break the conventions of continuity editing. Editing can become the vital part of the music video and even be foreground and the basic of the video before the narrative. This moves away for the boundaries of content editing. Music videos have a certain style of editing that is easily recognised by conventions such as: Jump cuts, breaking the 30 degree rile, cutting to lyrics of the beat, juxtaposed frames.

Camera movements and framing:
Carol talks about how establishing shots are the main or one of the main elements in a music video, and are used instead of close ups. This links in with how Carol talks about extreme shots and how these are used a lot in music videos. The camera can move in time with the beat of the music or the lyrics. The styles of which the music video is framed depends on upon the genre of the music video.

Diegesis:
Carol Vernallis talks about the actions in a video will not always be competed and some times are left unfinished. Meaning that there are a lot of repetition of shots and how some shot are seemed to be more important than others, this is because of the way that they are shot or framed in the post production stage.

Andrew Goodwin

Andrew Goodwin - Dancing in the Distraction Factory 

Andrew Goodwin came up with a set of key features of all music videos in is book Dancing in the Distraction Factory, this is a book which was published in 1992. Not all of the features are in every music video but there will be one or two in every video. He says that the narrative for the video either illustrates the lyrics, contradicts the lyrics or amplifies the lyrics.

He identified aspects of videos that audiences see. These include:

1. Thought beats (seeing the sound)
2. Star image
3. Narrative and performance
4. Relation of visuals to song
5. Technical aspects

Genre Characteristics

Andrew Goodwin came up with different genres of music video. Theses will show certain codes and conventions depending on the genre of music. These genres are:

1. Stadium Performance
2. Studio Performance
3. Narrative
4. Conceptual
5. Location

Star Image

Goodwin also speaks about how videos contain artist close ups which links to the idea of star image. He talks about how record companies demand that their music videos include lots of shots of the artist because this is a form of advertising and helps audiences feel closer and more connected to the artist. 

Some artists may have their own style which is shown through all of their videos. This is where Goodwin talks about star iconography. This is when audiences are able to recognise and relate a particular aspect of a video to a certain artist. Star iconography is promoted through artist branding, style and branding values.

Lyrics and Visuals:

Andrew Goodwin wrote about the relationship between lyrics and visuals can can either be one or all of the below:

1. Illustrating - Where you can visually see the link between the lyrics and visual
2. Amplifying - A more metaphorical contextual meaning 
3. Contradicting- Uses disconjunture and subverts away from the lyrics having any connection with the visuals. 

Looking Voyeurism:

Some music videos contain the concept of voyeurism and looking, depending on the genre of music depends if it contains it. The audience will be shown something that the video would not normally see, this might be an intimate scene in a bedroom. Voyeurism can be used to sell the artist's music through the sex appeal. This could be nudity, near nudity or revealing clothes, it can also be shown through the camera movements and camera angles. Goodwin talks Laura Mulvey's male gaze theory and speaks about the voyeurism and how this attracts the male audience. 

Intertextuality:

Intertextuality is looking at other texts such as other music videos, films or TV programs, and uses references for the texts. Goodwin also talks about how intertextuality is an attempt to blur historical things. This is the conventional ideas of the past, present and future and how they are made to seem contemporary. 

Shoot 1 Evaluation

Shoot 1 Evaluation - Music Studio

Overall I'm happy with how the filming in the studio went, I filmed everything that I needed to and having looked back through the footage everything looks good. Before I was in I thought it would be challenging as I had never been in the music studio before, however I found as soon as I got started it was much clear to understand.

I found that the space in the mixer room was small and I tried to work around this as much as possible. I found having the door open and having the camera in there was the easiest thing as this meant the tripod could fit. One thing that I did struggle with was being in the mixer room, I found that I couldn't have my tripod open as it was to big and the person could get passed the. I found that the footage didn't look like its handheld and worked well with the space being so small.

Having looked at different instructional videos both for a music studio and general instructional videos, I feel like I took a different approach, I didn't want mine to be the same. As mine are targeting a different audience, I feel like I'm show everything that needs to be shown and gets to the point straight away.

Release Forms and Health & Safety

Release Forms and Health & Safety

For legal and ethical reasons I made sure that anyone I filmed was happy to be film and for me to use the footage. Below are release forms to say that they are happy to do this. 

Healthy and Safety 

When going to film I will have to look at the healthy and safety and make sure that there is no damage to the equipment or people who will be in the video.

When in the music studio, I will have to think about the equipment and the space in the studio. Making sure there in enough room for my camera, tripod, person using the studio and the equipment already there.  Also I have to think about the wires that might be on the floor, I will have to make sure these are put away or people know that they are there so they don't trip.

In the photography studio, the light are on a track, meaning

Shooting Plan 2

Shooting Plan 2

For my second shoot, I am going to be filming a video about how to use the photography studio. I will give instructions on how to turn the equipment on and what settings to use on the camera (apterture, iso and shutter speed), which was what my client requested from me. I hope to film in time order which will make editing easier for me and means I probably won't forget to include anything.

Before using the studio, I will carry out a risk assessment to make sure that I can film safely in there. I will check that all the equipment is in safe, working order and that there are no wires trailing around for me or my subjects to trip on and potentially injure themselves. It will also give me a good idea as to how much space I will have to film in.

The equipment I am going to use are: a canon 5D camera, 50mm lens, tripods and the lighting in the photography studio. I chose the 50mm lens because it will give me nice, sharp close ups which will help when it comes to giving good instructions on how to use things in the studio. My audio for the video will be recorded in the music studio and added in post-production.

inspiration and storyboard

Inspiration and storyboard

To get inspiration for the promotional videos, I created some mood boards, which are visual influences.  This has given my an idea of what I want and how I want to filming. It has also made my think about what I'm going to include and the different images that I will include.

Shot List - Shots that I will be using when filming my promotional videos. I wanted an idea of what shots that I will be using.
Match on match action
Close up
Mid shot
Extreme lose ups
Long shots
Establishing shots

Below are videos are how of music studios, this has given me an idea of what shot types of want and how I want to film. For example having looked at one of the videos, I don't want to use handheld camera as I don't feel its professional and I feel like its a bit messy. A lot of these videos have someone explaining it while going it, I want my videos to be different and I want to use a voice over.

These videos are about using some equipment and setting up a studio.


https://www.youtube.com/watch?v=9ExugIj8Fn4

https://www.youtube.com/watch?v=Gkgi6Px6Tek

Promotional video treatment

Promotional Video Treatment 

Working Title

Creative arts technician - Tutorials

Genre

The genre of the video will be a promotional video, focusing on promotional the equipment that
students are able to use.

Duration 

I aim to make 3 videos for each of the studios (music and photography) that are available to use at the college. These videos will range from about 1 to 5 minutes depending on what I will be filming. I want the videos to show how to use the equipment and I don't want the videos to drag.

Target audience 

As these videos are to promote the services of the creative arts technician, then will target the students who want to know how to use the equipment. They will particularly target the creative arts students who will use the studios for college work. They will target both male and females.

Outline 

The general outline for the videos will be; showing the students how to use the equipment and how to get the best use out of the equipment. The college logo will be shown at the start of the video and maybe through out, giving the video brand identify. I will also have titles of the what the videos are called and a title for the creative arts technician. There will be the same start for all videos to have a continuity throughout. I will then start with going into the studios and setting up all of the equipment, going from long shot and close ups. I hope to do match on match action. This will be to show how to use the equipment, getting close ups will be more helpful as it shows exactly what to do. I plan to use students who know how to use the equipment, as this will work better and I will be able to get everything done it one shoot. I what these videos to encourage people to use the studios and to have them what more of an idea of how to use things.

Visual Elements

Lighting: For the videos I will be using high key ambient lighting from the lights in the studio's, as there is plenty of light.

Camera movements: There will be varietious of different cameras movements and shots within the videos. This will include panning shots, tilts, static camera shots, closes up, mid shots, long shots, match on match action.

Audio Elements

I'm planning on using voices over of the videos. After thinking about what would be the best for the videos and what work better I have decided on a voiceover.

Rationale 

I choose to promote the creative arts technician as I feel that it will be helpful for the students how aren't familiar with the studios or who need recapping on how to use the studios. It will also help the creative arts technicians how might be doing something else, they can direct students to the videos.

Primary and Secondary research 

For research I looked at various promotional and instructual videos which look at informing people and also look at showing people how to use a product. I got an idea of what sort of shots types, editing and conventions to use.
I also looked at images that might give me different ideas of what king of shots and angles to use. This was helpful for inspiration and gave me an idea being going and filming.

Requirements and Resources
I will be responsible for the equipment, lighting and sound.
The equipment that I will be using is;
5D Mark 111
50mm lens
70-300mm lens
Tripod
Light Meter
Cable
hotshot
Compact Flash
Battery

I will be using the ambient light in the studios, if I find that this isn't good, I might look into using an LED light.

I will be using the music studio to record by voice overs, so I don't have to think about sound when filming my clips.

Constraints and Contingency 

Problems that I may come across are, weather the studios and equipment that I need are free. I will have to make sure that I book out the studio and equipment in advance to make sure that I have it, and making sure I have it for enough time. An problem that might happen is the space, the studios aren't that big, if this happens I might have to think about the tripod and making it smaller and maybe even using handheld camera. Using handheld camera would be the last resort.

Legal and Ethical Consideration 


Release forms - I will have to make sure that anyone that I film will sign a release form and gives me permission to use them in my videos.
As I'm not using music I don't have to think about copyright from music.

Budget 
For my promotional video, I won't be spending any money. I have all the equipment that I need and I will be using a voiceover, meaning I won't have to spend money on any music.

Gantt Chart

Gant Chart - Planning 

To organise the project and make sure everything is done and done on time, I have created a gantt chart on excel which will enable me to know what I need to do and when to do it. I will know what I have done and when I did it by using this method of organistion. This will be helpful when doing work as I know what I will be doing each week and it also gives me strict a time frame which will push me to meet deadlines given to me. 

Shooting Plan 1

Shooting Plan 1 -

For this shoot I will be filming in the music studio and I hope to get all of the filming done. I will be filming in order of what I have to done for each video and see how that works, I feel that filming in the order will be more helpful and will work better because it will mean everything is is order for when I edit and also it will mean that I'm not forgetting anything.

Before going into to film I will going into the music studio, to see how put space I have to work with and to see what equipment that I will need. Having looked in the studio, I will be using my 5D, 50mm, I will take my 70-300mm lens just incase I might need that, and a tripod. I feel that the 50mm will work the best because of the space and also the 70-300m is more of a zoom lens.

I will be filming in both the recording booth and mixing room. I will be filming 3 videos whilst in the studio, I will be using different shots to show how to use the equipment. For example going match on action, showing someone going to turn something on and then getting a close up of them turning it on.

Before going into the studio I will would have to do a risk assessment and make sure nothing is damage. I will also make sure there is nothing on the floors or in the way. I will also have to be careful of the tripod legs, as there isn't much room in the studio, I wouldn't want someone tripping over.

Scripts for voice over

Scripts for voice over

Music Studio- Powering on 

When powering up the studio it is important that each piece of equipment gets switched on in order. First turn on the desk by locating the power switch on the rtar- right hand side. Then turn on the mac, the switch can be found on the rear left side, towards the bottom corner. Then turn on the power conditioner this will send power to any other units you may use during your session. Finally turn on your speakers - it is important that they go on last as turning on the other equipment whilst they are on can cause pops that can damage the speakers.

To send music for playback or to talk to the studio you will have to make sure your desk and headphone amp is correctly set up.
Start by playing music in your D.A.W. Then ensure that 'Digital master to 'L''R' is engaged. Bring up your master faders for left and right. A signal should appear on your level meter. To hear the music in the studio you will need to turn up the control room level. Now you are ready to set up headphones in the studio. Press the mix L&R button in the studio 1 section. First ensure power is being sent to the power conditioner and headphones amp. Power on all units. Now turn up the master volume and the main section making sure not to drive it into the red, Now plug in your headphones to 'phones out' and turn up the level. You should now be able to hear music in your headphones. To talk to the studio ensure the 'To studio' button is pressed down. You should now be able to talk to the stdio when the talk button is pressed. Communication is vital to ensure getting a good recording.

Photography studio- Turning everything on
When in the photography studio it is important that everything is switched on correctly, to make sure no damage is done to the equipment. First start turning both set of lights on. Then connect the hotshot to the top of the camera, this is synced with the light nearest to the window. Set the camera eating to ISO 100, Shutter speed 1/125 and aperture f8. Using the lights nearest to the window, change the stops to 3 this is changing the power. You need this at 3 to get the light to aperture 8. By clicking on the green button this will set the lights to the new settings. It is important that you do this as the light will stay on the previous settings. Clicking on the lighting blot icon on the hotshot, you can make sure that light goes off.

Using the light meter
Using the light meter is important to get the right lighting, this will fit in with
The equipment that you will need to get from the techians office is the light meter, the cable and a camera.
Turning on all of the lights and connecting the cable to the light meter and to the left light nearest the door.
Turning on the light meter, hold down the power until it turns on, side the white button across so that it's closed. Click on the mode to change the settings to the light bolt with the c, this is setting that you need when in the studio. Pointing the light meter towards the light, whilst having it near the subject face. Liking on the slide button, the light will fire off. The light meter will then give you a reading of what the aperture is. Here it is f5.6, and I need it to be f8. Changing the tenth on the right light will up the aperture. when you change the tenths make sure you click on the green button to reset the lights to the new reading. Doing the same again for the light meter, the reading now say f8. If you are using a fill light you can do the same. Making sure the reading is lower then the f8, or it will be a stronger light, which you don't want for a fill light.

Premier pro Basic
Using the basics of premier pro, start off with open the application, and create a new project, name the project and click ok. Set the setting that you have on your camera, this will be depending on the camera, quality and seconds pre fame that you filmed at you depend on which setting you need. If you are not sure sure the college cameras are normally 720, 24fps in Digital SLR. Here my camera settings are DSLR 1080p24. It will tell you when you get further along if the setting are wrong, it will give you the option to change them, make sure you  click 'change the settings' if it gives you the opinion when you start putting your clips into the sequence. Here you can also name the sequence, this will be helpful for you are going to have more then one sequence. Premier pro will now fully be open. Clicking on the bottom left box, and righting clicking the mouse, you can import you clips that you have filmed. Just go into the folder where all the clips are, highlight them all and click import. Once then have all imported you can you can create a folder for them, this will be easier to find your work. You do this by clicking on the folder on the bottom bar, and you can name the folder. For example here I have named it Ellie clips. To create titles you can clip on the  and click on the title. re name the title so it easy for you find and it you have multiple titles you will know which one is which. When creation your title you can, have differ front, size and colour. By clicking the T on the left side bar you can create a title. You can click and drag the box to make how big you want it. Highlight your text you can change the front by clicking on the drop down bar. You can also change the font size, the TT sign is the font you can hover over and click and move the mouse to the left or right depending on what size you want, making sure you are still hovering over the size. You can change the position of where you want the text, this can be found on the right size of the... X position and Y position. You click and move the mouse to the left of right depending where you want it, doing the same as you did for the size of the font. You can also move the text box by clicking on it.  once you have finished with creating your title you can click off it, and drag into into your sequence where you might want it.   You can change your layout in the bottom left corner, I have changed it so I can see the thumbnails of my clips and to what clips are what. Double clicking on my folder I can look throughout my footage and see what I want to use first. Dragging the clip into the top left corner you can cut you clip to how long you want it and where it looks the best. You can also use the keyboard, I (start) and O (out) to cut the footage.You can then drag into the sequence and place it where you want it. Unlinking the clips is where you can delete the audience from the footage without deleting the whole thing.  Right clicking on the clip which is in the sequence, click on unlink. You can then move the audio and delete it. Adding audio in, to add your audio in, go to where you imported your clips and right click and import. once imported you can drag into the sequence.

Storyboard

Storyboard


Below I have create a storyboard of the sort of shot types, angles and camera movements that I'm doing to use in my promotional video.

Establishing shot

Location

Location

I went to look at the music and photography studio to see what I need to film and how much space I have to film, also to see what lens I would need.

Kit List - 
Photography Studio-
Canon 5D Mark 111
50mm Lens
70-300mm Lens
2xTripod
Compact Flash Card
Light meter and Cable
Hot shot
Canon 650d

Music Studio-
Canon 5D Mark 111
50mm Lens
70-300mm Lens
1xTripod
Compact Flash Card

Communication with the clients

Communication with the clients

Below are screenshots and photos of the emails and breifs that I have been given, to show what I need and what they want me to included in the promotional videos and what I want to included within the videos.

instructional videos for photography studio

Inspiration and Moodboards

Inspiration

Below is a instructional video of using a lighting set up in the photography studio, this is explained throughout the video with the photographer telling you what to do and showing and telling you what to do at the same time.




Ideas:

Ideas that I have got from this video are;

I want to use a video over as I feel that it would be easier and wouldn't put as much pressure on the person. I will have a plan before going in the studio, so I know what I need to film and know what order to do everything. I will also have a script prepared to do in the music studio which will help me edit.

Planning For Promotional Video

Planning for Promotional video

Business Objective

The aim of the promotion videos is for people to know who to use the equipment and studios that they have on offer to them. It will also be promoting the media technician, and showing that they can help in anyway. 

Audience 

The Audience for the promotional video are students within the college, particularly the students who are doing music technology, photography and media. Different videos will be directed at different subjects. 

Message

The message of the promotional video will be to show the students how to use the equipment and to also encourage them to use the equipment more. It will also show them how to use it safety so they don't damage any of the equipment for other people who will need to use it. 

Distribution

The college will use this videos at the start of the year to show the students how to use the equipment from the start. These will be on Moodle for the students to look at anytime, for example before they use the equipment.

Concept

The general concept of the video is for the students to know who to use the equipment and to use it safety. 

PLANNING FOR VIDEOS
Using the Photography studio- Promotional Video

How to use the photography studio at KEG?

Using the lights-

-Turning the lights and looking at the power.

-Moving the lights into the right positions that you what them in.

-Examples of lighting – show example of Butterfly, Rembrandt or Split.
-Show how to move the lights and make sure you are getting the right lighting. 

Basic camera skills-

-Using manual mode - Shutter speed, aperture and ISO.

-Getting the right exposure is important

-Focusing the camera – Making use the camera is in focus – Going in and out of focus and looking to see when the camera in focus and when you can

Connecting the camera to the lights

-       -Equipment that you will need – hotshot. Tripod, camera, lens

-       -Putting the hotshot onto the camera and putting the

Using different lens

-       -Different lens are available to use – 50mm, 60mm, wide-angle lens, standard camera lens.

-       -Showing how to take the camera lens on and off.

-       -Examples of using the different lens.

-       -What is the difference between the different lenses?

-       -When is the best time to use the lenses?

    Premier Pro
   -The basic of how to use premier pro and how they can use it effectively for there work.

    Using the Music Studio 
    -How to use the music studio at KEGs?
 
    Turning everything on 
   Studio-
    - Ensure desk is on before speakers are turned on 
-  - Turn on computer
    - Turn on power conditioner
    - Turn of speakers
   Headphone Amp-
    - Power on at the wall
    - ensure all units are turned on

    Sending music to the the studio 
   - Ensure the studio 1 button us on
   - ensure turn back is sent to studio

    Routing a signal into logic   
    -Pug-in to stage box 
    - Ensure 48v on for condenser/ off for other mics
    - turn up fader to O/B and press L/B
    - Bring up master fader
    - In logic create a channel
-  - Change input to correspond to input on stage box
-  - Record enable channel and mute
    - Increase gan to ensure a good signal.

Looking At Promotional Videos

Promotion Video analysis



In this video, I have looked at different promotional videos and looked at the production lauch/ marketing, event change and promoting key values and messages. While looking at the videos I thought about the target audience and the mode of address.